Youtube is the most popular video streaming platform right now. It is a favorite platform of not only the watchers but also the content creators. There are many content creators who come to youtube with a dream of gaining a lot and a lot of views from the audience. But this is not very easy. Because there are millions of content creators on youtube and everybody is fighting for the same audience viewers. There is stiff competition and therefore to garner the views of the audience, making great videos is not enough. You need to do a lot of promotion activities. One of the best ways to promote your videos on youtube is search engine optimization. Lets learn more about youtube SEO.
What is youtube SEO?
Search engine optimization means making certain adjustments in your content so that when people search for your type of content on youtube, they get your video as a top result in the search result page. The higher your video shows in the search result pages, the more views you will get from the viewers.
Ways to do youtube SEO
Let’s learn some quick ways to optimize your videos for youtube search engines.
1. Find good keywords
Whenever a person searches for something in a search engine he uses certain words. Those words are referred to as search keywords. Keywords indicate psychology and the word choice of the people. For example, when searching for something related to makeup, if most people are using a particular set of words, let’s say “makeup tutorial” then that word is an important keyword and you should use such keywords while making videos.
2. Optimise your title
Writing good titles is important as it is something that viewers see first. Write your title based on an important keyword so that whenever somebody searches, your video appears in results easily. Length of the title also matters. It should neither be too big nor too small and it should explain your video content appropriately. Never reveal too much in your titles, keep some suspense and also remember to never make false claims in your titles.
3. Write good video description
It is very important to write a description for all your videos. While many people may not read your descriptions, it is really important for SEO purposes. Write a description that appropriately defines your video and use all the important keywords in it. Description is also a good place to include the links of related videos so that people can find them.
4. Tag your videos
It is a good practice to tag your videos to let us know instantly what your video is about. But there are more benefits of taking it than just this. Tags also helps search engines to recognise the type of videos. If search engines know the type of the video then there are a lot of benefits. It can recommend it to people based on its type thereby allowing you to get more views.
5. Add category to your videos
Categories are like tags but much more specific. Categories are built-in in
YouTube and you can select the category of your video based on what you think it is. YouTube creator academy itself recommends that you add a category to your videos. However you have to be really careful about adding the right category. Placing your video in the right category allows your videos to get a lot of exposure to various different audiences who are searching for their type of videos.
6. Add subtitles to your videos
It is a good practice to add subtitles/ captions/ transcript to your videos. Subtitles allow even those people who don’t understand your language to see your video and understand what you are talking about. Subtitles also serve as an additional place to add keywords and be more search engine friendly.
The above are some of the best tips to optimize your videos for the YouTube search engine. If you follow these tips correctly and consistently, your videos will certainly start to get more and more views over time and your channel will grow rapidly.
And that’s it. Don’t forget that to measure success, you should also keep track of the video’s ranking following your SEO optimization. There are professional online tools that track your youtube’s video ranking for free.